Skip to main content
Free Shipping Australia Wide on Orders above $75

WHY WE DO WHAT WE DO

WHY WE DO WHAT WE DO

Nurturing Skin and Society at Kind To Me"

In a world filled with skincare brands, Kind To Me stands out not only for the exceptional quality of its products but also for the deeply ingrained social mission that guides its every action. Beyond the pursuit of beauty and wellness, we are driven by a greater purpose – one that involves caring for both your skin and society as a whole.

Our Beginning: A Commitment to Kindness

Kind To Me's journey began with a commitment to kindness. This principle isn't just a tagline; it's the foundation upon which our entire company is built. From day one, our aim has been to create products that are kind to the earth, kind to your skin, and kind to society.

The Unseen Consequences

As we ventured into the skincare industry, we couldn't ignore the detrimental impact it had on the environment and the people it served. Many skincare brands were contributing to plastic waste, relying on unsustainable sourcing, and producing products laden with harsh chemicals. This was a wake-up call for us.

A Mother's Determination

The turning point for Kind To Me came when our founder became a mother. Faced with the challenge of finding safe and trustworthy products for her own daughter, she embarked on a mission to redefine skincare. The central focus was resolute: kindness in all aspects.

Ethical Choices, Sustainable Practices

We understood that making a difference meant making tough choices. We've often sacrificed profits to offer superior quality products housed in ethical and sustainable packaging. Our commitment was unwavering, even when faced with skepticism from manufacturers who questioned our investment in high-quality natural and organic ingredients.

A Commitment Beyond Skincare

Our dedication to kindness extends beyond our products. We power our warehouse, office, and showroom with solar energy and meticulously recycle office and warehouse waste. Even our choice of packaging materials supports a circular economy by using post-consumer recycled plastics.

Our Vision and Mission

Our vision is simple yet profound: to be the world's most trusted family personal care company. We achieve this by crafting safe, high-quality products sustainably and ethically while embodying the values of kindness and love.

Our mission is clear: to redefine personal care with kindness as our cornerstone, enriching lives through products that reflect our unwavering dedication to people and our planet.

Join Us in Our Mission

At Kind To Me, our journey is one of love and kindness. We invite you to join us in our mission to create a better world – one that is kinder to your skin, kinder to the earth, and kinder to society. Together, we can make a difference, one act of kindness at a time.